Blog
What are
you sinking
about?
Whatever crosses our minds and seems too interesting to keep to ourselves. Usually AI, advertising and the agency craft. Usually.
Agencies: AI won't kill us. Comfort will.
Today an AI writes the script, does the storyboard, generates the images, edits the video and plans the distribution. Everything that used to take five people and two weeks of back and forth. The question isn't whether the machine can be creative, but whether we are still willing to evolve.
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Can artificial intelligence systems fall in love?
Love is not an abstract experience: it is intertwined with our senses and hormones. A computer with a camera and a microphone cannot feel it. But if it simulates the emotion in a way that is indistinguishable from reality, isn't that enough? An experiment with ChatGPT that got awkward.
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This girl doesn't exist. I created her with AI.
No more location scouting, hiring photographers, lighting studios, makeup or even the model. Everything, from the floor to the clothes and the light, was generated with algorithms. What happens to the industries that live off producing physical images?
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The technological singularity will come sooner than we think.
We say "20 years" because we think in straight lines, ignoring the exponential factor. If you condense the entire history of technology into a single 24-hour day, the wheel shows up at 9:47 at night, the internet at 11:59:55 and artificial intelligence in the very last second.
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Best Seller for a day.
A year of notes about everything I wish I could have shared with a younger me about Web3 ended up as a book on Amazon: a practical guide to the culture of the ecosystem, written from the inside, not from theory.
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