Artificial intelligence keeps advancing by leaps and bounds into every aspect of our lives. One of the fields where it is making a triumphant entrance is the creation of images and even people.
With tools like Midjourney, which generates images using a technology called a "deep generative neural network", advertising and art in general are going through a radical transformation.
There's no longer any need to scout a location, hire professional photographers, lighting studios, makeup artists or even, in some particular cases, the model herself to produce artistic pieces of the highest level. All of it can be achieved thanks to artificial intelligence and its ability to create detailed, realistic images.
The fact that artificial intelligence can create images and people with such precision raises interesting questions about the future of advertising and art in general. How will this affect the work of creatives? Will it be possible to replace professional photographers and models with an artificial intelligence tool? What will happen to the industries that depend on the physical production of images, like photography and fashion?
I still find it hard to grasp that none of these images are real. Everything, from the floor to the wood, the clothes and the lighting, was generated entirely through algorithms and data gathered by the model from the immense online database.
Although it's hard to predict exactly how the advertising industry will evolve, it's clear that artificial intelligence is changing the way content is created and distributed. With these tools, designers and advertisers can experiment with images and concepts without worrying about time or resource constraints.
Used responsibly and ethically, artificial intelligence can help create a more inclusive and diverse world in advertising and art. On the other hand, used without regard for its ethical implications, artificial intelligence could perpetuate stereotypes and biases.
Either way, what's certain is that this concept will keep transforming the world of advertising and art in the years to come. And while there's still much to explore in this field, it's exciting to think about the possibilities that await us.